Shopee market share by country, Southeast Asia (2024)
Shopee's share of platform e-commerce GMV by SEA country, 2024 (Momentum Works).
Source: Momentum Works (via Katadata) · last checked 2026-06-13
ecommercemarket-shareshopeeplatformsindonesiathailandvietnammalaysiasingaporephilippinessoutheast-asia
Compare with another dataset →Values · 2024
🇻🇳 Vietnam65%
🇲🇾 Malaysia62%
🇸🇬 Singapore56%
🇵🇭 Philippines52%
🇹🇭 Thailand51%
🇮🇩 Indonesia46%
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Shopee's share of platform e-commerce GMV (Momentum Works estimate, 2024). Per-country shares for other platforms are not freely published except Indonesia. Single-year snapshot.
Source: Momentum Works (via Katadata) · checked 2026-06-13re-designed by UndertheSEA
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