E-commerce platform market share, Indonesia
Indonesia's e-commerce platform GMV share by platform, 2022–2024 (Momentum Works) — the most-contested SEA market.
Source: Momentum Works, Momentum Works (2023, via CNBC Indonesia), Momentum Works (2022, via kumparan) · last checked 2026-06-14
Share of Indonesia's platform e-commerce GMV by platform, 2022–2024 (Momentum Works estimates). Figures are stitched across annual Momentum Works editions (2022 via kumparan, 2023 via CNBC Indonesia, 2024 via Katadata) and rounded to ~100%. Tokopedia and TikTok Shop are reported separately despite their 2024 merger. Indonesia is the only SEA country with a full free multi-year platform breakdown.
Source: Momentum Works, Momentum Works (2023, via CNBC Indonesia), Momentum Works (2022, via kumparan) · checked 2026-06-14re-designed by UndertheSEA